Author: Kara
Hobbies: Model airplanes, Making Dollhouses, Crochet. Bouldering, Hothouse Gardening and Collecting Postcards.
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Katie's Reddit profile : The Failure Of Innovation In Ad Tech
Lest this column appear all gloom and doom, some ad tech firms are innovating. Katie's Medium page like Index Exchange, OpenX, Vemba and Celtra are building products that are in the best interests of their customers and differentiating themselves from others. These firms and others are truly pushing forward to help their customers, drive additional value and improve the marketplace.
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